READING BOOK TODAY:
WEEK 11
CHAPTER 13
FOCUS ON ASIAN PUBLIC RELATIONS
What is so different in Asia in term of public relations?
It is different in a way ...
According to Richard Stanton,
"different types of practice and management need to be applied in different circumstances in different countries."
"Culture and language play important roles in developing relationships and framing issues."
Just take a look in a country such as Indonesia, China, Thailand, Malaysia etc.
What do you have in mind when you heard about these countries?
Frankly said they are nothing.
They are just way too different from western countries, that is why the way the practitioner works over there also must not the same.
They have a lot of races within a country and it is not easy to get them united.
In term of language, it is a a little bit different too I suppose.
"In Japan for instance : PR is practised in a cultural and economic context that differs little from Western countries."
"In Indonesia : PR is directed neither by a code of ethics nor by certification."
"In Singapore : "the primary purpose of public relations is government propaganda."
In Malaysia : "It is employed at a variety of levels but fluctuates depending upon the political circumstances of the day."
From that we know that differ country has differ PR models.
Just take the one in Indonesia, how does it make sense that PR over there is directed neither by a code of ethics nor by a certification?
In Australia there is this organization called PRIA, the institution for PR, its just so obvious that over there PR is really effective and they have proven it.
Differ from how PR works in Australia, PR in Indonesia instead seems not to have much work.
Here is an article I found about how "lovely" PR in Indonesia is.
"Unspun’s been long dissatisfied about how the state of the public relations industry in Indonesia. There are many putative professional PR organizations but all they do is talk, talk, talk and are dominated by a few over the hill figures whose main motivation seems to be to hold office and go on sponsored junkets. In the times that they hold workshops for PR practitioners they trot out these dinosaurs spewing PR theories a few decades old and bore the shit out of everyone."
So, actually it is clear that PR does not really work in Indonesia.
They seem to believe advertising is more reliable than PR.
Reference:
Theunspunblog, 2009. Finally, a group that would really work for the Indonesian PR industry? Viewed on 16th March 2010, from http://theunspunblog.com/2009/07/24/finally-a-group-that-would-work-for-the-indonesian-pr-industry/
Thursday, March 18
Wednesday, March 17
I love how new media affects me
READING BOOK TODAY:
WEEK 10
CHAPTER 12
NEW MEDIA AND PUBLIC RELATIONS-Kate Fitch
Internet use varies between and within countries, with factors such as age, education, socioeconomic, and geographical location impacting on levels of access and use.
Technological advances have the potential to transform the relationships and communication between organizations and publics, audiences and communities.
New media has a big impact to the practitioners.
An article by Craig Rodney 2009 stated that the impact of social media upon corporate communications is changing the role of the public relations practitioner. In short, the world has changed, and the dynamics of PR have changed with it.
Extreme changes in general media are changing how PR practitioners address content, the media and representation of their clients.
There are also many tools now available that allow the practitioner to become publishers themselves and package content for media and consumers. These outlets allow the PR agency to build its own audience and invest them in the publishing component of content (Rodney 2009).
The internet gives public relations practitioners a unique opportunity to collect information, monitor public opinions on issues, and engage in direct dialogues with public of a variety of issues (McAllister & Taylor, 2007).
This implies realising the effect that platforms such as blogs, Twitter and Facebook have where content is involved, and an acknowledgement of the changing roles in ownership of that content (Rodney, 2009).
The influence of media has also changed. Whereas in the past pure readership numbers and broad demographics were used to gauge influence, now quality beats quantity. There is always a chance that 300 Facebook users who are part of a niche group may offer more influence in a specific area of interest than 5000 magazine readers who may or may not be interested in something (Rodney 2009).
We all know the fact that facebook and twitter have a strong influence over any current affairs that are happening everyday.
That is why it is so true that a practitioner might get some help from these two social network as a part of getting people's attention over his or her promotion.
For the first evidence, I found this article that saying how he loves the way twitter and blog work.
He said he succeeded to get people to sign up for his first program that he created through twitter and blogs.
Here is how he said how useful and effective twittering and blogging are.
"Every time I post on my blogs, the post is pushed out to my twitter status. That is one form of promotion. Especially if you're using a blog to promote your product or service. Any blog title over 140 characters will be truncated and converted to a short URL. This is where it becomes really critical to pay attention to your blog post titles.
Yesterday after my previous blog post showed up on my twitter status, I got a response from one of my followers:
See, it works! Ok, so that's one person, but most people won't tell you they signed up for your program. They just do it. And this illustrates something else."
Apart from the first evidence, I do find another one over here about how effective twitter is.
This man named Ostrow was trying to write about promotion from a website builder Squarespace, where the company offered up 30 iPhones in 30 days to be randomly awarded to users who included #squarespace with their tweets.
Here is how he said after dealing with twitter.
"Not surprisingly, this promotion is working. #moonfruit is Twitter’s top trending topic today, beating out the likes of Michael Jackson (), #iranelection, and Wimbledon-related tweets. The lesson is becoming pretty clear: free stuff works as well on Twitter () (and perhaps even better thanks to Trending Topics) as on the rest of the Web."
From what I've gotten so far about the effectiveness of a twitter and blog, you know that actually it does work for the practitioner.
Obviously, we will never totally count on it, but just try to give it a shot, sure will work for you even a little bit.
That is what I got for today.
Thank you for reading.
References:
Bizcommunity, 2009. Social Media's Impact on PR. Viewed on the 15th of March 2010, from http://www.bizcommunity.com/Article/196/18/38116.html
Mashbale, 2009. Twitter Promotion Done Right: #moonfruit. Viewed on the 15th of March 2010, from http://mashable.com/2009/07/01/moonfruit-macbook/
I NEED MY REPUTATION BACK
READING BOOK TODAY:
WEEK 9
CHAPTER 8 & 10
REPUTATION MANAGEMENT: A DRIVING FORCE FOR ACTION
AN ISSUES-CRISIS PERSPECTIVE
Reputation is an estimation of a person or a thing (Mahon&Watrick 2003). Hence, reputation is essential to everyone to maintain it due to the importance of one organization.
Since reputation can be the estimation of a thing, issues also have reputations (Mahon&Wartick, 2003).
Therefore, as a practitioner, we need to tackle the bad issue to gain back the reputation of one organization.
Do you know that Oreo cookies had ever faced the problem of bad issue?
In September 25th 2008, the biggest and most popular forum website reported that Oreo was one of the 28 food products that contained the illegal milk from China.
Oreo cookies were since declined in almost all the markets in the world.
What do you think the Oreo practitioner solve this problem?
The Oreo factory in Indonesia has come up with an idea of advertising it again with an endorsement saying that Oreo is “MADE IN INDONESIA” instead of “MADE IN CHINA”.
Besides, the advertisement features the picture of a father with his two sons came to the Oreo factory in Jakarta as he was firstly doubted Oreo cookies and wanted to check it by himself that Oreo cookies is actually harmless.
Hence, from the example above we know that issues scanning assists in the identification and awareness of the potential issues an organization may face (Howell 2006).
Monitoring and analysis of the issue aims to measure the potential financial, social, and political impacts of the issue on the organization (Howell 2006).
That is why there is such thing as life of crisis.
Crisis affects one organization and prevents the company from functioning properly.
Crisis threats the organization’s reputation and public or audience perceptions of the organization.
Hence, as the practitioner, we have to be aware of the crisis around us.
I need somebody to manage me
READING BOOK TODAY:
WEEK 8
CHAPTER 7
PUBLIC RELATIONS MANAGEMENT IN ORGANIZATIONS
The public relations management role in organizations is grounded in systems theory (Mehta&Xavier 2009).
To achieve organizational goals, internal public relations practitioners must be aware of the relationships between the public relations function and other corporate functions (Mehta&Xavier 2009).
An important role is to build relationships with employees with specific regard to communication channels and organizational culture (Mehta&Xavier 2009).
Let’s just take a hotel in Jakarta as the example, Ritz Carlton hotel in Jakarta, we all know for sure that it is a 5 stars hotel.
They provide each of the customers with excellent service.
How do you think they can be so successful if not because of the good relationships between the public relations function and corporate functions such as the employees in the Ritz Carlton.
It is essential to have them committed to one another as you know every person is related to a system, that’s why it is important to get them united.
Unity is significant to let the organization achieves its goal easily.
Do you think it is easy to achieve one goal if the staff inside never really work together with each other?
What do you think Ritz Carlton will have become if each of the staff do not have common objective?
Therefore, the public relations practitioners must be aware and take a good care of their job to maintain the relationships between the manager and the employees to accomplish the same objective.
Here is the link of the Ritz Carlton press kit if you'd like to refer to:
http://corporate.ritzcarlton.com/en/Press/Properties/Jakarta/Kits/JakartaSettingNewStandard.htm
Perfecto perfectly
READING BOOK TODAY:
WEEK 7
CHAPTER 6&9
PUBLIC RELATIONS PRACTICE and;
STRATEGIES to PROACTIVELY MANAGE ACTIVITY.
MULTISKILLING PERSON:
Being a perfect public relations practitioner, we ought to have the multitasking skill as today’s practitioner is driven by the outcome that needs to be achieved in terms of organizational reputation and relationship management and not solely being the paid mouthpiece of an organization.
Besides, being a practitioner, it is required to have a better understanding of the big picture and why an issue or a public is relevant for an organization, the ability to see an issue from a different range of perspective is also needed.
As public relations are there to assist one organization to achieve its objectives, hence it is also essential that a practitioner understands the importance of relationships and the skills to build and strengthen relationships and dialogue.
Apart from the above, a practitioner needs to be confident in communicating based on relevant theoretical frameworks and a comprehensive appreciation of all aspects.
THERE ARE 8 CATEGORIES OF PUBLIC RELATIONS EFFECTIVENESS:
Work practices and approach.
Promise to your clients to get the job done.
Takes the responsibility for the work.
Looks to all sides of the issues.
Gives and shares advice; seeks advice.
Skills, abilities and knowledge.
Provides advices.
Deals with difficult issues.
Understands what is required; knows the job well.
Good understanding of public relations and media requirements.
Experience and background.
Solid experience is needed.
Long and broad public relations exposure.
Personal attributes.
Genuine.
Creative.
Works out to build own knowledge and expand professional capabilities.
High degree of professionalism.
Judgment and ethics.
Honest in a way not imitate people’s work.
Ethical (serve your client ethically).
Has integrity and will do what they feel is right.
Aware of implications.
Relationship with management.
Accepted by the management.
Management sees them as equals.
Image and reputation.
High credibility and acceptance.
Well known in public relations profession.
Good reputation in industry and the profession.
Very established in profession.
Works for the profession.
Protects the image and reputation of the profession.
Gives time to develop the profession.
Committed to the profession.
Therefore, public relations skills are required across a range of different organizations (Synnott, 2001).
Public Relations practitioners need strategies and tactics to develop their creative ideas. Is that true?
In fact, yes it is as the practitioners use the strategies and tactics that they believe to achieve intentional representation and intended meaning.
It is important also that being a practitioner, you have to be able to frame your story to best suit a particular journalist’s interests.
Every organization will require a public relations strategy as the basis of its communication programs and plans.
According to James 2001, a good working definition of strategy in public relations is this Strategy is a plan or method by which you are going to achieve a specific goal in a contested environment.
In public relations, strategic planning is where you develop one plan in order to achieve your public relations goal.
Yet, before you proceed to have your perfect strategies, you have to do enough research to provide yourself with sufficient background of the issue and after that analyze the outcome.
That is what a practitioner should do before completing one task.
Wednesday, February 10
Organizing your forever CHAOS!
Do you know that Singapore has its very first and only professional organizing service, which is ... OCD (Organizing Chaos Daily).
Today, our class was given a brief presentation on what we have to do for our final assignment.
Apparently, it was a service and I think we have to put a lot of effort to accomplish this task.
TASK : 1. Reaching out to the target audience with limited budget ;
2. Educating the public with limited resources.
To me it is a little bit tough as the budget is limited.
Even she has mentioned that WOM a.k.a Word Of Mouth is the most effective way, but then to inform public about this particular service, the media is quite essential as well.
Meantime, I still have no idea what to do for the service as I am sure it will take sometime to think.
Today, our class was given a brief presentation on what we have to do for our final assignment.
Apparently, it was a service and I think we have to put a lot of effort to accomplish this task.
TASK : 1. Reaching out to the target audience with limited budget ;
2. Educating the public with limited resources.
To me it is a little bit tough as the budget is limited.
Even she has mentioned that WOM a.k.a Word Of Mouth is the most effective way, but then to inform public about this particular service, the media is quite essential as well.
Meantime, I still have no idea what to do for the service as I am sure it will take sometime to think.
READING BOOK TODAY:
WEEK 6
ENGAGING WITH THE MEDIA
Do you know that mass media is very useful and important to the public relations practitioners?
The mass media is very important is because the reach, the believability and the timeliness, even sometimes the information can be a little too much.
The mass media like televisions, radios, newspapers, magazines and newsletters can reach the maximum number of audiences within short time.
Yet, if you want to work with the media, you have to take a note that you should not provide too much information to the journalists or whoever person you work with.
It is important to explore theories that can be applied to your work with the media.
One of the theories that can be applied is framing theory (Tversky&Khaneman 1981) explains that the way something is presented influences how the audience perceives the topic.
Framing is where we write a news in a way that we want people to perceive it.
Framing is a natural part of human communication, even in our daily life, you will unconsciously frame your story to your friends.
It is true that framing sometimes can be a bit bias in a way how people tell the story.
Public relations media releases frame events in ways favourable to the organization and public, as the practitioners frame the story to meet the journalist’s criteria of news.
Yet, not all pieces of news will be chosen and used by the media gatekeepers.
The media gatekeepers are the editors, directors of news, or chiefs of staff who select from among what is an offer—media releases, news tips, letters, emails, web diaries, or blogs—for stories that appeal (Chia&Synnott, 2009).
The gatekeeper is the one who will make a decision on whether to accept or reject your story based on criteria.
Hence, it is important to concern more on the news values such as :
Truth: Public expects the trustworthy news from the journalist, so, if whoever journalist withhold the true information to himself, he would become a hostile.
Timeliness: Public expect to know the updated news instead of the outdated one or even the news that other media has already published. Do you expect to read the 31st December 2009 news when you actually already in year 2010?
Proximity: The further away from the medium’s coverage area an event is, the more earth-shattering and unusual it has to be to make the news (Chia&Synnott, 2009).
Conflict: Journalists and public have been implanted the taught that conflict makes the news more interesting.
Eminence and prominence: Public relations and media relations practitioners aim to boost coverage of a product launch or building opening, for example, through celebrity involvement (Chia&Synnott, 2009).
Consequence and impact: The journalist should produce a news which affects public in the region where it occurs, as people will never read your news if it does not even relate to them, won’t they?
The unusual or remarkable: Any piece of story that is distinctive, it can be your company, product or even a service.
So, it is essential to get the news values before you start off writing it to prevent your news being rejected.
Besides, it is also important that we are to build good relationships with journalists and editors.
It would be easier for us to get the news being published on the paper.
Get to know the journalists who report on areas your organization is interested in (Chia&Synnott, 2009).
Always meet your deadlines.
Have up-to-date databases.
Know how newsrooms are organized.
Develop a media strategy.
Know what is news and what is not.
To be a good public relations practitioner, we have to have the skill of writing a good media release to attract the media attention as well.
Keep your release clear and concise.
Most important news first
Background last; the editor should be able to identify the major points of the release by reading the lead or first sentence (Chia&Synnott, 2009).
Lastly, you know that the tools for effective media relationships are diverse; you need good media releases, photos that add to the story and punchy headlines (Chia&Synnott, 2009).
Tuesday, February 9
your MOUTH is the biggest power
Do you know what interest me in today lesson?
"WORD-OF-MOUTH contagion is an essential component of experiential marketing."
I second that idea very much as I believe that word of mouth has a strong influence on people.
How to say that?
"TWITTER" is the most obvious example!!
twitter is so happening right now that everybody loves to tweet almost every day, every hour or even every minute.
So, you could just imagine how beneficial twitter is.
I love to tweet as well and until one day I found out about "ipad" through tweeter.
People are discussing it so much that it just appeared on my time line.
I checked it out immediately as I was curious too what "ipad" looks like and everything, and then I shared it to my friends about it via twitter.
I personally think that if someone expects people to know their product or events, I might suggest to spread it first via Facebook and Twitter.
I found a lot of people had their products sold via facebook and it is very efficient.
Hence, to me the power of spreading from mouth to mouth is just so effective and also fast.
READING BOOK TODAY:
WEEK 5
CHAPTER 5
PUBLIC RELATIONS RESEARCH
My mom once told me if I want to destroy my enemy, I have to get to know his or her weaknesses first, then only I'd know the way to defeat him or her.
To me, being a practitioner is similar to that case, doing research, analysis, and evaluation are needed to construct a strategy, so that the strategy would carry out the intended meaning (strategy where we can easily defeat our enemy). It’s something like how can you develop a strategy without knowing the public knowledge, how is your organization’s surrounding, and what is the background that leads to the problem?
What do you say? I mean it's just so true that research is just so important to understand your case well.
You will definitely fail to get your clients in your hands if you do not have enough understanding about their backgrounds or whatever is related to them.
Okay, for instance, if we want to help apple to create public awareness about their new collection, IPAD, how do you think you will start off first?
Promote it directly based on the knowledge that you own?
If there is a customer or journalist who wants to know deeper about the IPAD and unfortunately you do not know, what do you think the customer or journalist will do?
THEY WILL JUST WALK AWAY AND .. IGNORE YOU!
Therefore, better to get your research done perfectly before you go on with your case studies.
It's just a common knowledge that you've got to know this fundamental research thingy.
So, all the best for your research! ;D
Friday, January 29
Shaking Hands Being Friends
Overall today's lesson that was appealing to me was about building the relationship between me (as the PR) and the journalists.
If we are good at making friends, I think this building relationship thingy is just a piece of cake for you, am I right?
I mean, building a relationship based on trust, on positive experiences on both sides, etc, I am sure these are the basic things that everyone should have in the beginning, right? Not only do PR people need that, I bet all the business people need that as well.
If one company wish to collaborate with another company, the basic thing that they are looking for are trust and positive experiences.
Moving on to the next thing that I would like to say is that to be a successful PR, we should have a perfect strategy and tactics afterall.
Spoken tactics, acted tactics and imagined tactics.
okay, lets say if I were the PR and I am supposed to hand in a plan for the grand opening restaurant.
The first thing that I should consider in doing are finding who are my target audiences, my objectives, my goals, my strategies and also my tactics.
After I know who my target audiences are, my goals and objectives are then only I could carry on to the next thing.
I could proceed on to sending out the press release and media alerts 3 weeks before the restaurant's grand opening, including the venue and opening time details as my first step.
Looking for the sponsorships.
Having the media and photographers on hand for the photos taking.
Creating an attractive website with all the available menu.
Team up with the other local event for more food public relations.
Inviting the food editors to the restaurant; offer ideas for their columns.
Let local radio and TV stations and trade associations report on the restaurant. etc.
You could do anything as long as it could attract more people to realize the existence of your client's product.
PR people should keep promoting and developing their own creativity to succeed.
That is what I think I have learned for today. Thank you.
READING BOOK TODAY :
WEEK 4
THEORY AND PRACTICE ON THE JOB.
Research is an important tool for public relations practitioners. (SYnnott&Chia, 2009).
In fact, almost every subject that we learn needs research as the basic tool.
Research can assist us as it provides information that helps to plan, implement and evaluate.
Being the public relations practitioners, we have got to master this basic tool as we are going to need it in every single task that we encounter to.
Lets say we were the public relations and we need to assist xxx organization in its PR industry, but then we never even done a single research on the product that we are going to launch on, how do you think we are going to promote it to the journalists?
Just based on our knowledge? guess? make assumptions? forget about the details?
Research will definitely have a great help for public relations practitioners in doing their task.
It enables the public relations practitioners to create programs based on better understanding of issues and with a better appreciation of context, which in turn gives us confidence in the recommended communication solution.
Wilcox et al. (2006: 153) liken planning to putting together a jigsaw puzzle, with research providing the clues about where to place the individual pieces.
The practitioners will constantly ask questions in their quest to fully get the idea of the problems, issues, or opportunity before they start to develop strategies to deal with the situation.
Research is simply a process whereby we are to gather the information that will provide the basis to establish an understanding of situations and issues and make sense of them.
There is always a way where we can complete our task perfectly, so serve your clients well by doing the research well as your basic weapon.
If we are good at making friends, I think this building relationship thingy is just a piece of cake for you, am I right?
I mean, building a relationship based on trust, on positive experiences on both sides, etc, I am sure these are the basic things that everyone should have in the beginning, right? Not only do PR people need that, I bet all the business people need that as well.
If one company wish to collaborate with another company, the basic thing that they are looking for are trust and positive experiences.
Moving on to the next thing that I would like to say is that to be a successful PR, we should have a perfect strategy and tactics afterall.
Spoken tactics, acted tactics and imagined tactics.
okay, lets say if I were the PR and I am supposed to hand in a plan for the grand opening restaurant.
The first thing that I should consider in doing are finding who are my target audiences, my objectives, my goals, my strategies and also my tactics.
After I know who my target audiences are, my goals and objectives are then only I could carry on to the next thing.
I could proceed on to sending out the press release and media alerts 3 weeks before the restaurant's grand opening, including the venue and opening time details as my first step.
Looking for the sponsorships.
Having the media and photographers on hand for the photos taking.
Creating an attractive website with all the available menu.
Team up with the other local event for more food public relations.
Inviting the food editors to the restaurant; offer ideas for their columns.
Let local radio and TV stations and trade associations report on the restaurant. etc.
You could do anything as long as it could attract more people to realize the existence of your client's product.
PR people should keep promoting and developing their own creativity to succeed.
READING BOOK TODAY :
WEEK 4
THEORY AND PRACTICE ON THE JOB.
Research is an important tool for public relations practitioners. (SYnnott&Chia, 2009).
In fact, almost every subject that we learn needs research as the basic tool.
Research can assist us as it provides information that helps to plan, implement and evaluate.
Being the public relations practitioners, we have got to master this basic tool as we are going to need it in every single task that we encounter to.
Lets say we were the public relations and we need to assist xxx organization in its PR industry, but then we never even done a single research on the product that we are going to launch on, how do you think we are going to promote it to the journalists?
Just based on our knowledge? guess? make assumptions? forget about the details?
Research will definitely have a great help for public relations practitioners in doing their task.
It enables the public relations practitioners to create programs based on better understanding of issues and with a better appreciation of context, which in turn gives us confidence in the recommended communication solution.
Wilcox et al. (2006: 153) liken planning to putting together a jigsaw puzzle, with research providing the clues about where to place the individual pieces.
The practitioners will constantly ask questions in their quest to fully get the idea of the problems, issues, or opportunity before they start to develop strategies to deal with the situation.
Research is simply a process whereby we are to gather the information that will provide the basis to establish an understanding of situations and issues and make sense of them.
There is always a way where we can complete our task perfectly, so serve your clients well by doing the research well as your basic weapon.
Tuesday, January 26
While Im doing this, I could always do that .. *winkwink
READING BOOK TODAY :
WEEK 3
PUBLIC RELATIONS ETHIC
What is ethic to you??
And is that really important to public relations?
To me ethics is the principles of right and wrong that are accepted by an individual or a social group; as, the Puritan ethic.
Yet, to Chia and Synnott 2009 ethics is about standards of behavior, specifically, concern for good behavior and consideration of how our behavior, as an individual or an organization, affects the wellbeing of others or society as a whole.
Ethics involves morals and values.
If we are making an effort to behave ethically, we will consider the morals and values involved in our actions before we act.
Even we know most of the public relations people are good people, but only with good does not guarantee them to have an ethical outcome.
Ethics has to be brought up, its not necessarily natural.
To be a perfect public relations practitioner, the basic thing that you have to have is ethics.
You've got to behave in an ethical way when communicating with your clients to have them have a good impression on you and want to work with you.
PR ethics that every public relations have to own are;
HONESTY, ACCURACY, INTEGRITY and TRUTH.
It used to be the job of public relations professionals to fix PR disasters.
WEEK 3
PUBLIC RELATIONS ETHIC
What is ethic to you??
And is that really important to public relations?
To me ethics is the principles of right and wrong that are accepted by an individual or a social group; as, the Puritan ethic.
Yet, to Chia and Synnott 2009 ethics is about standards of behavior, specifically, concern for good behavior and consideration of how our behavior, as an individual or an organization, affects the wellbeing of others or society as a whole.
Ethics involves morals and values.
If we are making an effort to behave ethically, we will consider the morals and values involved in our actions before we act.
Even we know most of the public relations people are good people, but only with good does not guarantee them to have an ethical outcome.
Ethics has to be brought up, its not necessarily natural.
To be a perfect public relations practitioner, the basic thing that you have to have is ethics.
You've got to behave in an ethical way when communicating with your clients to have them have a good impression on you and want to work with you.
PR ethics that every public relations have to own are;
HONESTY, ACCURACY, INTEGRITY and TRUTH.
It used to be the job of public relations professionals to fix PR disasters.
Wednesday, January 20
PR people R just that brilliant!
Okay ..
So overall, learning P.R is all about creating an amazing tactics and strategy to complete one task?
Emm~ quite makes sense ..
If a PR has no enough knowledge about the task that they are doing, they will not be able to complete it.
TODAY headlines : Do Enough Research to Develop Strategies and Tactics.
Besides, the idea of the fact that competitors are not necessarily immediately obvious, is just so true and I do agree ..
Let's just say a newspaper company, I believe that their competitors are not solely the other newspaper company, but also their readers. The readers themselves are the one who decide if they are still willing to buy or subscribe the particular newspaper or just read it online or even listen the news from the radio, etc.
The competitors are everywhere and anything, so please do aware of them! *winkwink
Be a great PR by serving your clients well ..
Okay, so, for today's lesson please do visit here!
http://www.lib.uts.edu.au/gta/
It would help you in creating more appealing tactics and strategies.
READING BOOK TODAY :
WEEK 2
THEORETICAL CONTEXTS.
Richard Amos has his opinion about theoretical contexts, "you do not know what you have got until you enter the workforce and are forced to apply your theoretical learning in a practical workplace setting. The moment of truth comes when you realize that what you do or say in this world actually counts for something. Professional ability starts with education. It certainty does not start when you get a job."
In practical terms, not only does the practice is important, the theory is even more essential. Why is that??
It is because if you want to be a great practitioner, you have to have enough basic which is the theories that you have learned through books, researches etc to guide you when practicing.
Beyond its practically, understanding theory will challenge you to think more deeply about what and where your assumptions about public relations come from (Chia&Synnott, 2009).
While theories are used as a guide to practice, theories need, by and large, to be tested and retested, questioned and challenged (Chia&Synnott, 2009).
In the step 2 of systems theories which is the communication theories, I like the idea of persuasion.
Chia&Synnott, 2009 mentioned that actually persuasion as an unethical practice within public relations.
But then, after getting through much critique of Grunig's initial assertion, persuasion has now been included in the excellence theory as an element of dialogue (Botan&Hazleton, 2006:10).
So in persuading drivers to keep to the speed limit or not to drink and drive, the communication messages are not manipulative but protective of the drivers, their passengers, and the community at large (Chia&Synnott, 2009 pp 65).
I personally agree to the idea of persuading as we need to skill to talk and persuade to succeed in becoming the public relations.
To me it is one of the most effective ways of becoming a good PR practitioners.
Being the beginners, when you still do not have much experiences, even its a bit difficult, but as long as you have the skill to persuade and talk, you'll get through it.
So overall, learning P.R is all about creating an amazing tactics and strategy to complete one task?
Emm~ quite makes sense ..
If a PR has no enough knowledge about the task that they are doing, they will not be able to complete it.
TODAY headlines : Do Enough Research to Develop Strategies and Tactics.
Besides, the idea of the fact that competitors are not necessarily immediately obvious, is just so true and I do agree ..
Let's just say a newspaper company, I believe that their competitors are not solely the other newspaper company, but also their readers. The readers themselves are the one who decide if they are still willing to buy or subscribe the particular newspaper or just read it online or even listen the news from the radio, etc.
The competitors are everywhere and anything, so please do aware of them! *winkwink
Be a great PR by serving your clients well ..
Okay, so, for today's lesson please do visit here!
http://www.lib.uts.edu.au/gta/
It would help you in creating more appealing tactics and strategies.
READING BOOK TODAY :
WEEK 2
THEORETICAL CONTEXTS.
Richard Amos has his opinion about theoretical contexts, "you do not know what you have got until you enter the workforce and are forced to apply your theoretical learning in a practical workplace setting. The moment of truth comes when you realize that what you do or say in this world actually counts for something. Professional ability starts with education. It certainty does not start when you get a job."
In practical terms, not only does the practice is important, the theory is even more essential. Why is that??
It is because if you want to be a great practitioner, you have to have enough basic which is the theories that you have learned through books, researches etc to guide you when practicing.
Beyond its practically, understanding theory will challenge you to think more deeply about what and where your assumptions about public relations come from (Chia&Synnott, 2009).
While theories are used as a guide to practice, theories need, by and large, to be tested and retested, questioned and challenged (Chia&Synnott, 2009).
In the step 2 of systems theories which is the communication theories, I like the idea of persuasion.
Chia&Synnott, 2009 mentioned that actually persuasion as an unethical practice within public relations.
But then, after getting through much critique of Grunig's initial assertion, persuasion has now been included in the excellence theory as an element of dialogue (Botan&Hazleton, 2006:10).
So in persuading drivers to keep to the speed limit or not to drink and drive, the communication messages are not manipulative but protective of the drivers, their passengers, and the community at large (Chia&Synnott, 2009 pp 65).
I personally agree to the idea of persuading as we need to skill to talk and persuade to succeed in becoming the public relations.
To me it is one of the most effective ways of becoming a good PR practitioners.
Being the beginners, when you still do not have much experiences, even its a bit difficult, but as long as you have the skill to persuade and talk, you'll get through it.
Tuesday, January 12
Starting from today ... public relations~
Introduction to Public Relations ... ?!??
What do you have in mind about learning Public Relations subject?
Anyway, today is my first day learning and engaging with this particular subject, Public Relations and frankly said I am now looking forward to knowing what exactly is all about, as I would always want to be one of the successful public relations one day.
Yet, to be honest, I have never really understood what public relations all about until today I finally have a little pictures of it.
"PR is a process by which organisation communicate with public in different ways in different situations.." this is what I got today.
Reading book today :
Week 1&2
UNDERSTANDING TWENTY-FIRST CENTURY PUBLIC RELATIONS.
TRENDS AND DEVELOPMENTS.
I second the idea of PRIA, Tracy Jones that saying the new public relations graduates are to work with people they admire and 'learn, learn, learn'.
To work with people you admire will assist you faster to succeed as you admire the people, you love the job, you love the surroundings, when you have already gotten all the basic stuff, it will be easier for you to be the best public relations.
A lot of people especially the new practitioners of PR still do not know what is the real meaning of their job.
Understanding the profession and having a working knowledge of what it does is very important to prevent you from misinterpreting it. So watch out!
They always think of promoting when it comes to PR.
Frankly speaking, that was my definition before I got to learn the subject, but then I just knew the real meaning after reading it for few pages.
Even promoting is a little part of it though, but the most important part is you engage with other things as well, such as planning, research, publicity, promotion and collaborative decision making to help any organisation's to achieve its mission and vision.
However, different country has differ perspective towards the definition of PR. The one that I mentioned above is US perspective because I second that very much.
United Kingdom has its own perspective, Asian, so do the authors.
Yet to me still the most incredible thing is, you can assist people with your creative idea, you bring up one organisations reputation with your creative idea, you help people to succeed and so do yourself.
what a amazing thing to do, isn't it?
Besides the facts above, do you know that apparently in PR profession, women taking the lead?
One of the trends apparent in many cultures is that public relations students and practitioners are primarily female (Chia&Synnott, 2009).
About 80% of students in Australia, Singapore, Malaysia and Hongkong are female while in the United Kingdom the proportion reaches 90% instead in recent development (L'Etang 2006: 162).
Even though in the past 60 years, the representation of women n the public relations profession was not that much, but after getting through much improvements, number of women in the public relations profession has steeply increased since then.
Wilcox et al. (65) emphasize the following:
- Women find the communication environment more welcoming than, for example, newspaper or other media work. It is true, women love to chatter away, they can even chat for the whole night with their girlfriends.
- Women make more money in public relations than comparable female-dominated fields such as teaching.
- Women can begin a public relations consultancy without a great deal of capital.
- Women tend to be more proficient listeners and communicators than men. As women are used to talking and chattering, so they tend to be good at listening and communicating. To me it is a natural thing.
- Women are more sensitive in managing dialogue and consultations. That is why most of consultations teacher are also female as well, because they know and understand how to manage a problem in a way more effective. They tend to be more sensitive, so they can understand people's feeling easily.
Last but not least, PR does seem fascinating yet ... a little bit tough I think.
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