PR people R just that brilliant!

Okay ..
So overall, learning P.R is all about creating an amazing tactics and strategy to complete one task?

Emm~ quite makes sense ..

If a PR has no enough knowledge about the task that they are doing, they will not be able to complete it.

TODAY headlines : Do Enough Research to Develop Strategies and Tactics.

Besides, the idea of the fact that competitors are not necessarily immediately obvious, is just so true and I do agree ..
Let's just say a newspaper company, I believe that their competitors are not solely the other newspaper company, but also their readers. The readers themselves are the one who decide if they are still willing to buy or subscribe the particular newspaper or just read it online or even listen the news from the radio, etc.

The competitors are everywhere and anything, so please do aware of them! *winkwink

Be a great PR by serving your clients well ..

Okay, so, for today's lesson please do visit here!
http://www.lib.uts.edu.au/gta/
It would help you in creating more appealing tactics and strategies.

READING BOOK TODAY :
WEEK 2
THEORETICAL CONTEXTS.

Richard Amos has his opinion about theoretical contexts, "you do not know what you have got until you enter the workforce and are forced to apply your theoretical learning in a practical workplace setting. The moment of truth comes when you realize that what you do or say in this world actually counts for something. Professional ability starts with education. It certainty does not start when you get a job."

In practical terms, not only does the practice is important, the theory is even more essential. Why is that??
It is because if you want to be a great practitioner, you have to have enough basic which is the theories that you have learned through books, researches etc to guide you when practicing.
Beyond its practically, understanding theory will challenge you to think more deeply about what and where your assumptions about public relations come from (Chia&Synnott, 2009).
While theories are used as a guide to practice, theories need, by and large, to be tested and retested, questioned and challenged (Chia&Synnott, 2009).

In the step 2 of systems theories which is the communication theories, I like the idea of persuasion.
Chia&Synnott, 2009 mentioned that actually persuasion as an unethical practice within public relations.
But then, after getting through much critique of Grunig's initial assertion, persuasion has now been included in the excellence theory as an element of dialogue (Botan&Hazleton, 2006:10).
So in persuading drivers to keep to the speed limit or not to drink and drive, the communication messages are not manipulative but protective of the drivers, their passengers, and the community at large (Chia&Synnott, 2009 pp 65).
I personally agree to the idea of persuading as we need to skill to talk and persuade to succeed in becoming the public relations.
To me it is one of the most effective ways of becoming a good PR practitioners.
Being the beginners, when you still do not have much experiences, even its a bit difficult, but as long as you have the skill to persuade and talk, you'll get through it.

Starting from today ... public relations~

Introduction to Public Relations ... ?!??

What do you have in mind about learning Public Relations subject?

Anyway, today is my first day learning and engaging with this particular subject, Public Relations and frankly said I am now looking forward to knowing what exactly is all about, as I would always want to be one of the successful public relations one day.

Yet, to be honest, I have never really understood what public relations all about until today I finally have a little pictures of it.

"PR is a process by which organisation communicate with public in different ways in different situations.." this is what I got today.

Reading book today :
Week 1&2
UNDERSTANDING TWENTY-FIRST CENTURY PUBLIC RELATIONS.
TRENDS AND DEVELOPMENTS.

I second the idea of PRIA, Tracy Jones that saying the new public relations graduates are to work with people they admire and 'learn, learn, learn'.
To work with people you admire will assist you faster to succeed as you admire the people, you love the job, you love the surroundings, when you have already gotten all the basic stuff, it will be easier for you to be the best public relations.

A lot of people especially the new practitioners of PR still do not know what is the real meaning of their job.
Understanding the profession and having a working knowledge of what it does is very important to prevent you from misinterpreting it. So watch out!

They always think of promoting when it comes to PR.
Frankly speaking, that was my definition before I got to learn the subject, but then I just knew the real meaning after reading it for few pages.

Even promoting is a little part of it though, but the most important part is you engage with other things as well, such as planning, research, publicity, promotion and collaborative decision making to help any organisation's to achieve its mission and vision.

However, different country has differ perspective towards the definition of PR. The one that I mentioned above is US perspective because I second that very much.

United Kingdom has its own perspective, Asian, so do the authors.

Yet to me still the most incredible thing is, you can assist people with your creative idea, you bring up one organisations reputation with your creative idea, you help people to succeed and so do yourself.
what a amazing thing to do, isn't it?

Besides the facts above, do you know that apparently in PR profession, women taking the lead?

One of the trends apparent in many cultures is that public relations students and practitioners are primarily female (Chia&Synnott, 2009).
About 80% of students in Australia, Singapore, Malaysia and Hongkong are female while in the United Kingdom the proportion reaches 90% instead in recent development (L'Etang 2006: 162).

Even though in the past 60 years, the representation of women n the public relations profession was not that much, but after getting through much improvements, number of women in the public relations profession has steeply increased since then.

Wilcox et al. (65) emphasize the following:

• Women find the communication environment more welcoming than, for example, newspaper or other media work. It is true, women love to chatter away, they can even chat for the whole night with their girlfriends.
• Women make more money in public relations than comparable female-dominated fields such as teaching.
• Women can begin a public relations consultancy without a great deal of capital.
• Women tend to be more proficient listeners and communicators than men. As women are used to talking and chattering, so they tend to be good at listening and communicating. To me it is a natural thing.
  
• Women are more sensitive in managing dialogue and consultations. That is why most of consultations teacher are also female as well, because they know and understand how to manage a problem in a way more effective. They tend to be more sensitive, so they can understand people's feeling easily.
  

Last but not least, PR does seem fascinating yet ... a little bit tough I think.