If we are good at making friends, I think this building relationship thingy is just a piece of cake for you, am I right?
I mean, building a relationship based on trust, on positive experiences on both sides, etc, I am sure these are the basic things that everyone should have in the beginning, right? Not only do PR people need that, I bet all the business people need that as well.
If one company wish to collaborate with another company, the basic thing that they are looking for are trust and positive experiences.
Moving on to the next thing that I would like to say is that to be a successful PR, we should have a perfect strategy and tactics afterall.
Spoken tactics, acted tactics and imagined tactics.
okay, lets say if I were the PR and I am supposed to hand in a plan for the grand opening restaurant.
The first thing that I should consider in doing are finding who are my target audiences, my objectives, my goals, my strategies and also my tactics.
After I know who my target audiences are, my goals and objectives are then only I could carry on to the next thing.
I could proceed on to sending out the press release and media alerts 3 weeks before the restaurant's grand opening, including the venue and opening time details as my first step.
Looking for the sponsorships.
Having the media and photographers on hand for the photos taking.
Creating an attractive website with all the available menu.
Team up with the other local event for more food public relations.
Inviting the food editors to the restaurant; offer ideas for their columns.
Become a news source to capitalize on the restaurant PR plan. Invite food editors to the restaurant; offer ideas for their columns. Let local radio and TV stations and trade associations know the chef or owner is the go-to PR person for stories on food pairings and party preparation. Work with other business owners to combine resources for an ongoing public relations plan (the restaurant hangs a gallery's art; the gallery has restaurant menus available.).
Let local radio and TV stations and trade associations report on the restaurant. etc.
You could do anything as long as it could attract more people to realize the existence of your client's product.
PR people should keep promoting and developing their own creativity to succeed.
That is what I think I have learned for today. Thank you.
READING BOOK TODAY :
THEORY AND PRACTICE ON THE JOB.
Research is an important tool for public relations practitioners. (SYnnott&Chia, 2009).
In fact, almost every subject that we learn needs research as the basic tool.
Research can assist us as it provides information that helps to plan, implement and evaluate.
Being the public relations practitioners, we have got to master this basic tool as we are going to need it in every single task that we encounter to.
Lets say we were the public relations and we need to assist xxx organization in its PR industry, but then we never even done a single research on the product that we are going to launch on, how do you think we are going to promote it to the journalists?
Just based on our knowledge? guess? make assumptions? forget about the details?
Research will definitely have a great help for public relations practitioners in doing their task.
It enables the public relations practitioners to create programs based on better understanding of issues and with a better appreciation of context, which in turn gives us confidence in the recommended communication solution.
Wilcox et al. (2006: 153) liken planning to putting together a jigsaw puzzle, with research providing the clues about where to place the individual pieces.
The practitioners will constantly ask questions in their quest to fully get the idea of the problems, issues, or opportunity before they start to develop strategies to deal with the situation.
Research is simply a process whereby we are to gather the information that will provide the basis to establish an understanding of situations and issues and make sense of them.
There is always a way where we can complete our task perfectly, so serve your clients well by doing the research well as your basic weapon.