READING BOOK TODAY :
PUBLIC RELATIONS ETHIC
What is ethic to you??
And is that really important to public relations?
To me ethics is the principles of right and wrong that are accepted by an individual or a social group; as, the Puritan ethic.
Yet, to Chia and Synnott 2009 ethics is about standards of behavior, specifically, concern for good behavior and consideration of how our behavior, as an individual or an organization, affects the wellbeing of others or society as a whole.
Ethics involves morals and values.
If we are making an effort to behave ethically, we will consider the morals and values involved in our actions before we act.
Even we know most of the public relations people are good people, but only with good does not guarantee them to have an ethical outcome.
Ethics has to be brought up, its not necessarily natural.
To be a perfect public relations practitioner, the basic thing that you have to have is ethics.
You've got to behave in an ethical way when communicating with your clients to have them have a good impression on you and want to work with you.
PR ethics that every public relations have to own are;
HONESTY, ACCURACY, INTEGRITY and TRUTH.
It used to be the job of public relations professionals to fix PR disasters.