PR people R just that brilliant!

Okay ..
So overall, learning P.R is all about creating an amazing tactics and strategy to complete one task?

Emm~ quite makes sense ..

If a PR has no enough knowledge about the task that they are doing, they will not be able to complete it.

TODAY headlines : Do Enough Research to Develop Strategies and Tactics.

Besides, the idea of the fact that competitors are not necessarily immediately obvious, is just so true and I do agree ..
Let's just say a newspaper company, I believe that their competitors are not solely the other newspaper company, but also their readers. The readers themselves are the one who decide if they are still willing to buy or subscribe the particular newspaper or just read it online or even listen the news from the radio, etc.

The competitors are everywhere and anything, so please do aware of them! *winkwink

Be a great PR by serving your clients well ..

Okay, so, for today's lesson please do visit here!
http://www.lib.uts.edu.au/gta/
It would help you in creating more appealing tactics and strategies.

READING BOOK TODAY :
WEEK 2
THEORETICAL CONTEXTS.

Richard Amos has his opinion about theoretical contexts, "you do not know what you have got until you enter the workforce and are forced to apply your theoretical learning in a practical workplace setting. The moment of truth comes when you realize that what you do or say in this world actually counts for something. Professional ability starts with education. It certainty does not start when you get a job."

In practical terms, not only does the practice is important, the theory is even more essential. Why is that??
It is because if you want to be a great practitioner, you have to have enough basic which is the theories that you have learned through books, researches etc to guide you when practicing.
Beyond its practically, understanding theory will challenge you to think more deeply about what and where your assumptions about public relations come from (Chia&Synnott, 2009).
While theories are used as a guide to practice, theories need, by and large, to be tested and retested, questioned and challenged (Chia&Synnott, 2009).

In the step 2 of systems theories which is the communication theories, I like the idea of persuasion.
Chia&Synnott, 2009 mentioned that actually persuasion as an unethical practice within public relations.
But then, after getting through much critique of Grunig's initial assertion, persuasion has now been included in the excellence theory as an element of dialogue (Botan&Hazleton, 2006:10).
So in persuading drivers to keep to the speed limit or not to drink and drive, the communication messages are not manipulative but protective of the drivers, their passengers, and the community at large (Chia&Synnott, 2009 pp 65).
I personally agree to the idea of persuading as we need to skill to talk and persuade to succeed in becoming the public relations.
To me it is one of the most effective ways of becoming a good PR practitioners.
Being the beginners, when you still do not have much experiences, even its a bit difficult, but as long as you have the skill to persuade and talk, you'll get through it.